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{ Category Archives } Marketing

Gary Vaynerchuk and the Era of Almost Free Digital Distribution

A few days ago, a video from the always-entertaining Gary Vaynerchuk caught my eye. The video is of a talk Vaynerchuk gave back in October at The Booksmith, a San Francisco bookshop. The entire hour-long talk is worth watching, but the first twenty minutes are enough to get the point across. Vaynerchuk rose to fame [...]

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In search of the feedback loop: Google Audio

The Wall Street Journal offered extensive coverage today of Google’s decision back in February to exit the off-line radio advertising business. This isn’t the first time one of Google’s many growth initiatives has failed to achieve the hoped-for results, nor does this particular failure expose a fatal flaw in Google’s extraordinarily scalable business model. It [...]

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TimeBridge rises again

A friend of mine sent me this blog post by Rafe Needleman about TimeBridge, an Israeli start-up backed by Mayfield and Norwest Venture Partners. TimeBridge offers a solution for meeting scheduling that integrates nicely with Outlook and Google Calendar. It allows users to share calendar information with each other and easily schedule meetings. I’ve downloaded, [...]

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A takeaway from Mini Seedcamp Tel Aviv: Submarine Captains and Fisherman

I had the privilege of attending Mini Seedcamp Tel Aviv last week. It was a great event with 20 impressive start ups and lots of good advice and good will from the Israeli entrepreneurial community. It’s exciting to see so much young talent in Israel and so many people willing to help by donating their [...]

Three videos: youth marketing, growing up online, and tying it all together

Two of my favorite sources of web video content are the PBS documentary series Frontline and the unparalleled TED conference videos. This morning, I found myself watching a Frontline report from 2001 called “The Merchants of Cool” about marketing to youth and the beginnings of guerilla marketing.  It’s a great look inside the big media [...]