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{ Category Archives } E-Commerce

Making Cents of Fashion

The public launch of Sense of Fashion, an online community centered on fashion expression and commerce, has been ably covered by my good friend Kfir Pravda and by TechCrunch. The company is still in early days, but I believe it has the potential to turn into something big. I’ve been following the company for a [...]

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In search of the feedback loop: Google Audio

The Wall Street Journal offered extensive coverage today of Google’s decision back in February to exit the off-line radio advertising business. This isn’t the first time one of Google’s many growth initiatives has failed to achieve the hoped-for results, nor does this particular failure expose a fatal flaw in Google’s extraordinarily scalable business model. It [...]

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McKinsey’s carbon abatement map

The following graph is an old one and an often quoted one, but since it’s come up again yesterday at the Eilat Renewable Energy Conference, I think its worth posting. The vertical axis shows the potential total cost of a given technology. Technologies below the line are ones that save money. Technologies above the line [...]

Three videos: youth marketing, growing up online, and tying it all together

Two of my favorite sources of web video content are the PBS documentary series Frontline and the unparalleled TED conference videos. This morning, I found myself watching a Frontline report from 2001 called “The Merchants of Cool” about marketing to youth and the beginnings of guerilla marketing.  It’s a great look inside the big media [...]